The Soho Hotel, Firmdale Hotels

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Luxury
5.0 star property
9.8

Exceptional

Serene elegance in vibrant Soho

An oasis of calm amidst bustling Soho, this hotel offers spacious, serene rooms with impeccable design. Delight in warm cookies and milk for children, a record player with classic tunes, and exceptional concierge service.

Popular amenities

  • Spa
  • Free WiFi
  • Air conditioning
  • Gym
The current price is SAR 2,364
SAR 2,837 total
includes taxes & fees
25 Oct - 26 Oct

Room options

Available filters for rooms
Showing 16 of 16 rooms

View all photos for One Bedroom Terrace Suite

A modern living room with a sofa, a coffee table, and a dining area with a chair and a table.

One Bedroom Terrace Suite

  • 290 sq m
  • 2 bedrooms
  • Sleeps 3
  • 1 King Bed
  • Free wired internet

View all photos for Accessible Luxury Junior Suite

A bedroom with a large bed, a bench, a nightstand, a mirror, and a tapestry on the wall.

Accessible Luxury Junior Suite

  • 50 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free wired internet

View all photos for Deluxe Terrace Room

A bedroom with a large window, a bed with a floral headboard, two chairs, a small table, and a bench.

Deluxe Terrace Room

  • 48 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

View all photos for One Bedroom Richmond Suite

A living room with a fireplace, floral wallpaper, and a large window with curtains.

One Bedroom Richmond Suite

  • 70 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free wired internet

View all photos for Superior Room

A neatly made bed with a floral headboard, a bedside table with a lamp, and a picture frame on the wall.

Superior Room

10.0 out of 10
Exceptional
(9 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

View all photos for The Soho Residence

A bedroom with a large bed, a sofa, a red armchair, a small table, and a window with curtains.

The Soho Residence

  • 70 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Bed
  • Free wired internet

View all photos for Luxury Room

A bedroom with a large bed, a bedside table, a bench, and a window with curtains.

Luxury Room

10.0 out of 10
Exceptional
(3 reviews)
  • 42 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

View all photos for Deluxe Room

A bedroom with a large bed, a bench, two chairs, a table, a chandelier, and curtains.

Deluxe Room

10.0 out of 10
Exceptional
(6 reviews)
  • 48 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free wired internet

View all photos for Luxury Junior Suite

A bedroom with a large bed, a bench, a dresser, a mirror, and a wall with patterned wallpaper.

Luxury Junior Suite

  • 50 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free wired internet

View all photos for Deluxe Junior Suite

A bedroom with a large bed, two bedside tables, a hanging light fixture, and a window with curtains.

Deluxe Junior Suite

10.0 out of 10
Exceptional
(1 review)
  • 54 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free wired internet

View all photos for Penthouse Suite

A living room with a fireplace, patterned rug, and two armchairs.

Penthouse Suite

  • 69 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free wired internet

View all photos for One Bedroom Penthouse Suite

A bedroom with a large window, a bed, a sofa, two chairs, a small table, and a bench.

One Bedroom Penthouse Suite

  • 97 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free wired internet

View all photos for One Bedroom Soho Suite

A living room with a fireplace, striped sofas, and a large window with a view.

One Bedroom Soho Suite

  • 135 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free wired internet

View all photos for Three Bedroom Richmond Suite

A bedroom with a large bed, a chair, a nightstand, and a window with curtains.

Three Bedroom Richmond Suite

  • 130 sq m
  • 1 bedroom
  • Sleeps 7
  • 3 King Beds
  • Free wired internet

View all photos for Superior Room, Terrace

A rooftop terrace with a view of a cityscape, including a Ferris wheel and modern buildings.

Superior Room, Terrace

  • 26 sq m
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

View all photos for Two Bedroom Terrace Suite

A rooftop terrace with a metal railing, a table with chairs, and a view of the cityscape including buildings and a Ferris wheel.

Two Bedroom Terrace Suite

  • Sleeps 5
  • 2 King Beds
  • Free wired internet

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SAR 2,968 total
includes taxes & fees
22 Nov - 23 Nov
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About the neighborhood

Located in London City Centre, a neighborhood in London, The Soho Hotel, Firmdale Hotels is in the entertainment district and near a metro station. The British Museum and Big Ben are notable landmarks, and the area's natural beauty can be seen at Hyde Park and Russell Square. Traveling with kids? Make time for London Eye, or check out an event or a game at Royal Albert Hall. Take an opportunity to explore the area for outdoor excitement like hiking/biking trails. Visit our London travel guide
Map
4 Richmond Mews, Dean Street, London, England, W1D 3DH

What's nearby

  • A busy city square with historic buildings, a fountain, and various shops including a pharmacy and a cinema.
    Theatreland
    1 min walk - 0.0 km
  • Soho Theatre
    1 min walk - 0.1 km
  • Soho Square
    1 min walk - 0.2 km
  • Pizza Express
    1 min walk - 0.2 km
  • Old Compton St
    2 min walk - 0.2 km

Getting around

  • Tottenham Court Road Underground Station
    3 min walk
  • Tottenham Court Road Station
    7 min walk
  • London City Airport (LCY)
    50 min drive

Restaurants

  • The Crown & Two Chairmen
    1 min walk
  • The Nellie Dean
    1 min walk
  • Soho House 76 Dean Street
    1 min walk
  • Hobson’s Fish & Chips
    1 min walk
  • The Seafood Bar
    1 min walk

About this property

The Soho Hotel, Firmdale Hotels

  • Luxury boutique hotel in the business district
  • A short walk from Piccadilly Circus and Leicester Square, The Soho Hotel, Firmdale Hotels provides a library, dry cleaning/laundry services, and a fireplace in the lobby. Indulge in aromatherapy, a facial, and a manicure/pedicure at Temple Spa, the onsite spa. The on-site restaurant, Refuel, offers brunch, lunch, dinner, and kids' meals. Stay connected with free in-room WiFi, and guests can find other amenities such as a bar and a 24-hour gym.
  • You'll also enjoy perks such as:
    • Limo/town car service, full breakfast (surcharge), and babysitting (surcharge)
    • Wedding services, a banquet hall, and free newspapers
    • A porter/bellhop, luggage storage, and smoke-free premises
    • Guest reviews give top marks for the helpful staff
  • Room features
  • All 96 individually decorated rooms boast comforts such as 24-hour room service and premium bedding, as well as thoughtful touches like air conditioning and bathrobes.
  • More amenities include:
    • Childcare services and free infant beds
    • Bathrooms with designer toiletries and deep soaking tubs
    • Flat-screen TVs with cable channels
    • Daily housekeeping and desks

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includes taxes & fees
22 Nov - 23 Nov
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Frequently asked questions

Is The Soho Hotel, Firmdale Hotels pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Soho Hotel, Firmdale Hotels?

As of 23 Shawwal 2026, prices found for a 1-night stay for 2 adults at The Soho Hotel, Firmdale Hotels on 25 Shawwal 2026 start from SAR 2,364, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The Soho Hotel, Firmdale Hotels?

Check-in begins at 3 PM.

What time is check-out at The Soho Hotel, Firmdale Hotels?

Check-out is at noon.

Where is The Soho Hotel, Firmdale Hotels located?

This family-friendly London hotel is located in the entertainment district, within a 10-minute walk of Oxford Street, Piccadilly Circus, and Tottenham Court Road. Leicester Square and Piccadilly are also within 10 minutes. Tottenham Court Road Underground Station is only a 3-minute walk and Piccadilly Circus Underground Station is 8 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

The Soho Hotel, Firmdale Hotels Reviews

9.8

Exceptional

10

Cleanliness

9.6

Location

10

Staff & service

10

Property conditions & facilities
Rating 10 - Excellent. 770 out of 843 reviews
Rating 8 - Good. 59 out of 843 reviews
Rating 6 - Okay. 10 out of 843 reviews
Rating 4 - Poor. 3 out of 843 reviews
Rating 2 - Terrible. 1 out of 843 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing location and loved the decor! Breakfast was a treat and always delicious. Highly recommend and will definitely stay again.
Stayed 3 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay, prime location.
Stayed 4 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing customer service. We enjoyed the amazing breakfast each morning and conversing with Alvida and the front desk staff- Constanino and Hakkim daily Loved the location and ease to train Would definitely stay here again
Stayed 3 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful rooms, great service, great location. Comfortable, welcoming.
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Room excellent and very helpful staff
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely property with great staff and fun atmosphere.
Stayed 2 nights in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Excellent staff!!
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
The service was impeccable and I loved that guests had access to a fully stocked Honesty bar.
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Liked: Staff & service, amenities, property conditions & facilities
Amazing hotel! They made every detail so special for our stay with our kids. Loved location for getting around, great places to eat. Would definitely stay here again!
Stayed 4 nights in Mar 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fabulous stay March 2026, great neighborhood, excellent breakfast, great service lovely staff great room lovely sheets and towels !!10 out of 10
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic property with beautiful rooms and friendly staff. Excellent walkable location. Large, comfortable rooms. Loved everything about this place, and will definitely return
Stayed 5 nights in Apr 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Soho Hotel is beautiful, but the staff and service are what makes it such a special place to stay.
Stayed 2 nights in Oct 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved our stay here. Everyone was extremely welcoming. The decor, art, furnishings were an experience. Lots of dining options steps from the hotel (back restaurant door). We will definitely stay here again on our next London trip!
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, centrally located
Stayed 5 nights in Jul 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Amazing room. Staff were excellent and attentive! Alexander was especially helpful.
Stayed 6 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
We have stayed a few other places in London, but this hotel has been my favorite. I would stay here again. I love the decor, the staff, restaurant, and the rooms. The gym was more than sufficient. The location is perfect.
Stayed 3 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Incredible service across the board. Friendly welcomes, helpful staff. I loved watching guests and staff greet each other as old friends every morning at breakfasts - it's clear there are a LOT of regulars. Our room was so comfortable, layout was ideal for traveling with kids. Loved the views. Loved the service. Definitely a favorite hotel experience.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Warm friendly and helpful staff in all service areas, large comfortable rooms and wonderfully located in Soho. Easy walking to many areas.
Stayed 1 night in Sep 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Excellent location. THE most lovely staff. Definitely our new favorite hotel in London.
Stayed 2 nights in Nov 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The best hotel team and service we experienced. Top and very natural. Make our trip memorable! Highly recommend !
Stayed 1 night in May 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Clean, nice interiors, great shower and a bathtub. Every staff member very courteous. Great location with walking distance to ahopping and monuments. Short distance to the tube that goes straight to Heathrow. Breakfast was fresh and delicious. Quiet street at night. Good bed.
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
The staff was amazing. The location perfect. If you’re coming to London and want to stay in the heart of it all The Soho Hotel is amazing. Would definitely book again. Loved every second of it.
Stayed 7 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved my visit to the Soho Hotel. The decor and hospitality are top-notch, and we could not have been more pleased with the experience. I think this will be my go-to hotel for visits to London moving forward. Thank you to the team for taking such good care of us at a very important time for my family.
Stayed 4 nights in Aug 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
The service was impeccable
Stayed 3 nights in Jun 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
GREAT, they actually hold the door for you! From the luggage crew, front desk, bar, room keep all the way to management, everyone it’s working around the clock to make your stay goes as smooth as possible, very impressive. Will be back in a heart bit.
Stayed 2 nights in Jan 2026