Gem Fitzrovia Hotel, in the heart of Fitzrovia, offers a comfortable base for families and solo travelers. Enjoy international dishes at XX-XXVIII Restaurant or grab coffee at the café. Helpful staff and a location near Oxford Circus make city exploration effortless.
Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18
Check-out
Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available
Special check-in instructions
Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.
Access methods
Staffed front desk
Pets
Pets not allowed (service animals are welcome, and are exempt from fees)
Children and extra beds
Children are welcome
Property payment types
Important information
Optional extras
Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
Early check-in fee: GBP 24 (subject to availability)
Late check-out is available for a fee (subject to availability)
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
We should mention
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Frequently asked questions
Is Gem Fitzrovia Hotel pet-friendly?
No, only service animals are welcome at the property.
How much does it cost to stay at Gem Fitzrovia Hotel?
As of 21 Jumada I 2026, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on 7 Jumada II 2026 start from SAR 540, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
How much is parking?
Gem Fitzrovia Hotel doesn't offer parking.
What time is check-in at Gem Fitzrovia Hotel?
Check-in start time: 3:00 PM; Check-in end time: midnight. Early check-in is available for a fee of GBP 24 (subject to availability). Late check-in is available during limited hours.
What time is check-out at Gem Fitzrovia Hotel?
Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).
Where is Gem Fitzrovia Hotel located?
This family-friendly London hotel is located near the airport, within 1 mi (2 km) of Oxford Circus, Piccadilly Circus, and The British Museum. Hyde Park and Buckingham Palace are also within 2 mi (3 km). Great Portland Street Underground Station is only a 3-minute walk and Regent's Park Underground Station is 6 minutes.
Can I cancel my reservation for free and receive a full refund?
Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.
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Reviews
Reviews
8.8
Excellent
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
9.2
Cleanliness
8.6
Amenities
9.0
Staff & service
8.8
Property conditions & facilities
Rating 10 - Excellent. 582 out of 1015 reviews
10 - Excellent
582
Rating 8 - Good. 293 out of 1015 reviews
8 - Good
293
Rating 6 - Okay. 80 out of 1015 reviews
6 - Okay
80
Rating 4 - Poor. 43 out of 1015 reviews
4 - Poor
43
Rating 2 - Terrible. 17 out of 1015 reviews
2 - Terrible
17
Reviews
Verified
10/10 Excellent
Kim
6 April 2026
Everything was excellent, staff is friendly hotel is well located.
Always a pleasure to stay at this hotel. Lovely room, great location and very friendly staff, particularly those in the breakfast room. Delicious breakfast and copious amounts of great coffee. We will return next year 😊
Mandy
Stayed 3 nights in Mar 2026
Verified
10/10 Excellent
Katina
29 January 2026
Liked: Cleanliness, staff & service, amenities
Room was clean, staff friendly and welcoming and it is on a great location.
All the staff were friendly from the moment we arrived, Room was spacious and clean, tea, coffee facility. Hotel breakfast was delicious. Hotel is a 5 minute walk from Oxford Street.
Regularly stay at the Gem, the team are always very helpful.
Easy check in and check out
Rooms are spacious and clean.
Comfortable bed
Good selection for breakfast
Staff very polite, room very clean, the bed was very comfortable to sleep, breakfast okay, this hotel is near to the Great Portland Street train station. Definitely I will booked this hotel again