Florence, AL

Travel Guide

Florence showing heritage architecture and a garden
Florence which includes a house and interior views
Florence which includes a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Where to stay in Florence

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East Florence

4.5/5(18 area reviews)

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is SAR 1,084 per night from Aug 3 to Aug 4
SAR 1,084
SAR 1,247 total
3 Aug - 4 Aug
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (720 reviews)
I Don’t Want To Leave
"The hotel staff, bellmen, hotel room was excellent. Check-in was very quick. The bellman was very friendly and knowledgeable about the hotel. The hotel room was so comfortable and the balcony view overlooking TVA and Florence landscape was very nice.Very clean. I wanted to add an extra night but ..."

Reviewed on 24 July 2025

Renaissance Shoals Resort and Spa
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is SAR 253 per night from Jul 28 to Jul 29
SAR 253
SAR 291 total
28 Jul - 29 Jul
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (818 reviews)
"Night shift worker was really nice and helpful, easy check in, it was quite, pool was warm which i found was awesome, good breakfast, room was clean and presentable"

Reviewed on 22 July 2025

Baymont by Wyndham Florence/Muscle Shoals
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (722 reviews)
"Nice"

Reviewed on 21 July 2025

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The Stricklin Hotel
See all 363 properties in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Retreat with Wilson Dam view & Water Aces

The Retreat with Wilson Dam view & Water Aces

Florence
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and a garden. Popular attractions Regency Square Mall and Renaissance Tower are located ...
8.6/10 Excellent! (66 reviews)
Awesome view
"Beautiful home with amazing lake views from every room. Pool was very clean & perfect for our stay."

Reviewed on 23 June 2025

The Retreat with Wilson Dam view & Water Aces
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

2 out of 5
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and patios. Popular attractions Kennedy-Douglass Center for the Arts and Tom Braly ...
9.4/10 Exceptional! (15 reviews)
Loved the house!
"Great place and appreciated everything being labeled and explained!"

Reviewed on 15 July 2025

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!
Rare Find Downtown Florence 2 Br

Rare Find Downtown Florence 2 Br

Florence
Stay at this vacation home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9.6/10 Exceptional! (19 reviews)
"The host is quick to respond with any problems and make it right."

Reviewed on 13 June 2025

Rare Find Downtown Florence 2 Br
See all properties in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

University of North Alabama

Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

North Alabama Medical Center

Though North Alabama Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Florence while you are here.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Kennedy-Douglass Center for the Arts

You can spend time exploring the galleries in Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Kennedy-Douglass Center for the Arts

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

Other places like Florence