Florence, AL
Travel Guide





Visit Florence
Where to stay in Florence

East Florence
If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

The Stricklin Hotel
Great stay, close to everything and super clean. Shower was the best.
Reviewed on 26 December 2025

Baymont by Wyndham Florence/Muscle Shoals
Clean and everyone was nice
Reviewed on 2 December 2025

Comfort Suites Florence Shoals Area
Friendly staff, nice pool and whirlpool!!
Reviewed on 23 December 2025

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
great home ,great location , great communication only negative is shows 4 full bathrooms but is really 3 1/2 baths. Had small plumbing problem on check in and owner quickly had repaired. We will try to rent this unit again on future trips.
Reviewed on 8 December 2025

Waterfront Lake House on Wilson Lake
The dock and view were unreal. It made the trip! Highly recommend and we would love to come back.
Reviewed on 5 December 2025

Rare Find Downtown Florence 2 Br
Everything was great.
Reviewed on 8 December 2025
Popular places to visit
University of North Alabama
Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music.
North Alabama Medical Center
Though North Alabama Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Florence while you are here.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
Kennedy-Douglass Center for the Arts
You can spend time exploring the galleries in Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Regency Square Mall
You can enjoy retail therapy at Regency Square Mall during your visit to Florence. Stroll along the riverfront or experience the area's live music.
McFarland Park
After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savor the top-notch restaurants.
Other places like Florence
- University of North Alabama
- Shoals Conference Center
- Kennedy-Douglass Center for the Arts
- Regency Square Mall
- Blackberry Trail Golf Course
- Shoals Community Theater
- Key Cave National Wildlife Refuge
- Children's Museum of the Shoals
- W.C. Handy Home
- Larimore Home
- River Heritage Park
- Indian Mound and Museum
- Pope's Tavern Museum
- Deibert Park
- Tennessee River
- Pickwick Lake
- Wilson Lake
