Situated on a quiet side street, this traditional hotel offers a serene escape amidst Florence's vibrant attractions. Delight in sumptuous breakfasts, rejuvenating spa facilities, and personalized service that ensures an unforgettable stay.
Located in Historic Centre of Florence, a neighborhood in Florence, Golden Tower Hotel & Spa is in a shopping district and near a train station. Basilica of Santa Maria Novella and Gallery of the Academy of Florence are cultural highlights, and some of the area's notable landmarks include Piazza della Signoria and Pitti Palace. Cathedral of Santa Maria del Fiore and Basilica of Santa Croce are two other places to visit that come recommended. Visit our Florence travel guide
Piazza Strozzi 11r, Florence, FI, 50123
What's nearby
Ponte Vecchio
5 min walk - 0.5 km
Piazza della Signoria
5 min walk - 0.5 km
Cathedral of Santa Maria del Fiore
5 min walk - 0.5 km
Palazzo Vecchio
6 min walk - 0.6 km
Uffizi Gallery
8 min walk - 0.7 km
Getting around
Unità Tram Stop
8 min walk
Florence (ZMS-Santa Maria Novella Train Station)
10 min walk
Florence Airport, Peretola (FLR)
25 min drive
Restaurants
The Rooster
2 min walk
GIACOSA
3 min walk
The Old Stove
2 min walk
La Grotta Guelfa
2 min walk
Colle Bereto
1 min walk
About this property
Golden Tower Hotel & Spa
Luxury family-friendly hotel near Ponte Vecchio
Located close to Piazza della Signoria and Palazzo Vecchio, Golden Tower Hotel & Spa provides free continental breakfast, a coffee shop/cafe, and dry cleaning/laundry services. Indulge in aromatherapy, a Swedish massage, and reflexology at the onsite spa. Stay connected with free in-room WiFi, and guests can find other amenities such as a bar and a steam room.
You'll also enjoy the following perks during your stay:
Valet parking (surcharge), a roundtrip airport shuttle (surcharge), and babysitting (surcharge)
Multilingual staff, massage treatment rooms, and an elevator
Tour/ticket assistance, concierge services, and a porter/bellhop
Guest reviews speak highly of the helpful staff and location
Room features
All guestrooms are individually furnished, and include comforts such as 24-hour room service and premium bedding, in addition to thoughtful touches like laptop-compatible safes and air conditioning.
More amenities include:
Hypo-allergenic bedding, Select Comfort beds, and down comforters
How much does it cost to stay at Golden Tower Hotel & Spa?
As of 25 Shawwal 2026, prices found for a 1-night stay for 2 adults at Golden Tower Hotel & Spa on 15 Dhuʻl-Qiʻdah 2026 start from SAR 784, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
How much is parking?
Valet parking is available for EUR 45 per night.
What time is check-in at Golden Tower Hotel & Spa?
Check-in start time: 3:00 PM; Check-in end time: midnight.
What time is check-out at Golden Tower Hotel & Spa?
Check-out is at noon.
Does Golden Tower Hotel & Spa provide a shuttle to the airport?
Yes, there's an airport shuttle. A fee of EUR 90 per vehicle applies.
Where is Golden Tower Hotel & Spa located?
This family-friendly Florence hotel is located in a shopping district, within a 5-minute walk of Ponte Vecchio and Piazza della Signoria. Palazzo Vecchio and Uffizi Gallery are also within 10 minutes. Unità Tram Stop is 8 minutes by foot and Valfonda - Stazione Santa Maria Novella Tram Stop is 10 minutes.
Can I cancel my reservation for free and receive a full refund?
Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.
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Reviews
Golden Tower Hotel & Spa Reviews
9.6
Exceptional
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
The hotel and its wonderful, friendly, professional staff far exceeded our expectations. From our initial welcome to the day of departure, we were pampered in every way. The buffet breakfast is fresh and offers a variety of choices. The location of the hotel is close to anything at all you might wish to do in Florence. The beds were comfortable and our rooms a generous size, with a surprisingly large bathroom. Five stars for everything. Now this is our "go to" hotel for a stay in Florence. Thank you, staff!
From the moment I arrived the staff was friendly, informative and very helpful. They took the time to explain everything about the hotel and its amenities. The staff was very friendly and help to negotiate reservations and places to go in Florence. We started every day off with a complimentary breakfast. It is a wonderful place to to that is centrally located to everywhere. I recommend this hotel highly.
The Golden Tower Hotel is a classically old school luxury hotel with a great location and a wonderfully helpful staff. Intimate, personal and centrally located but just off the highly trafficked tourist paths, it contributed to our great experience of Florence. The breakfast was excellent, and cozy bar was a great place to relax, cool off, and learn a bit from the friendly staff about life in their amazing hometown.
Great location with easy walking to all Florence has to offer. Comfortable and updated room with a great breakfast and a very friendly and attentive staff.
Fantastic location close to all the major attractions and shops in the city, very little need for a taxi anywhere.
Breakfast was fresh, good ingredients and good service.
The classic Room was fine for a short break, would upgrade to a larger room if staying longer or if you like hanging out in your room. The amenities were good, Roberto Cavalli toiletries. The ac was a little underpowered for the room but in perspective it was nearly 40C and doesn’t usually get this hot for that long.
Drinks at the bar were good and good value.
The front desk staff were always cheerful and greeted us each time we entered and left, they organised taxis for us and were always happy to help.
A good small boutique hotel in the heart of the city.
A lovely hotel with a brilliant spa, very attentive staff and a brilliant location in Florence. We had a great stay and were warmly welcomed by Amanda on check in and when checking out!
We loved our three-night stay at the Golden Tower Hotel which is located only few doors from the Palazzo Strozzi (which has a Mark Rothko exhibition until August) and in the middle of a high-end shopping district. The front desk was friendly and super accommodating with helping us with our travel to a nearby village and providing recommendations for Florence. Our room was very clean, with comfortable beds, and most importantly, quiet. The breakfast, which was included, was fabulous!
The breakfast was great and a lot of variety. The service of the hotel was wonderful in every aspect.
Stayed 2 nights in Dec 2025
Verified review
10/10 Excellent
Debbie
22 March 2026
Liked: Cleanliness, staff & service, amenities
The staff gave a warm welcoming upon arrival! They were helpful, friendly, and provided excellent service during our stay. The hotel is in an excellent location between The Duomo and Ponte Vecchio. Hotel amenities were great and breakfasts were always fresh and delicious. Definitely will return!!
Beautiful boutique hotel in a wonderful location. The staff was welcoming, helpful, and so friendly. Our room was beautiful and very clean. We enjoyed an amazing breakfast each morning with delicious pastries made by the pastry chef, fresh fruit, omelets, breads, meats, cheeses, yogurt, and so much more. After a full day, we enjoyed returning to the hotel for a glass of wine or a cup of coffee in the beautiful lobby area. We loved everything about this hotel!
This hotel is absolutely fantastic and takes every box the staff especially Daniel are wonderful. It’s worth the money. Anybody with half a brain would love this hotel.
Golden Tower was a highlight of our trip to Florence. The room was very clean and comfortable. The staff was friendly and helpful. Breakfast was delicious with a good variety of food available. The hotel had a high end feel compared to some of the other hotels we’ve used in Florence. The location is perfect, located across the street from the unique Teatro Odeon bookshop. I will definitely choose Golden Tower again in the future.