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Broadwick Soho

5.0 star property
Perfectly positioned in London's West End theatre district, this hotel invites guests to dine at Dear Jackie or grab coffee before exploring nearby landmarks.

Choose dates to view prices

Located near bustling Oxford Street, Broadwick Soho offers a luxurious base with an Italian restaurant and two unique bars. Travelers value the practical amenities—dry cleaning, luggage storage, multilingual staff, and bicycle tour info—that enhance their London experience.

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Free WiFi
  • Restaurant
  • Air conditioning
  • Parking available
  • Business services
The current price is SAR 2,068
SAR 2,481 total
includes taxes & fees
15 Mar - 16 Mar

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Junior Suite

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Junior Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Pillowtop bed
Frette Italian linens
Premium bedding
  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Suite (Broadwick)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Pillowtop bed
Frette Italian linens
Premium bedding
  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Superior Room

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Pillowtop bed
Frette Italian linens
Premium bedding
  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room

Standard Room | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Standard Room

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Pillowtop bed
Frette Italian linens
Premium bedding
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Family Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Pillowtop bed
Frette Italian linens
Premium bedding
  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Pillowtop bed
Frette Italian linens
Premium bedding
  • 26 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Luxury Room

10.0 out of 10
Exceptional
(5 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Pillowtop bed
Frette Italian linens
Premium bedding
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

Penthouse | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Penthouse

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Pillowtop bed
Frette Italian linens
Premium bedding
  • 90 sq m
  • Sleeps 3
  • 1 King Bed

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About the neighborhood

Located in London City Centre, a neighborhood in London, Broadwick Soho is in the entertainment district and near the airport. The British Museum and Marble Arch are notable landmarks, and some of the area's popular attractions include London Eye and Madame Tussauds Wax Museum. Looking to enjoy an event or a game? See what's going on at Royal Albert Hall or Stamford Bridge Stadium. Take an opportunity to explore the area for water adventures such as boat tours. Visit our London travel guide
Map
20 Broadwick Street, London, England, W1F 8HT

What's nearby

  • Theatreland
    Theatreland
    1 min walk - 0.0 km
  • #Teamsquirrel #Troverwalk
    Piccadilly
    5 min walk - 0.4 km
  • London featuring a city, street scenes and heritage elements
    Piccadilly Circus
    6 min walk - 0.6 km
  • Leicester Square featuring a city, signage and street scenes
    Leicester Square
    7 min walk - 0.7 km
  • Oxford Street featuring central business district, signage and a city
    Oxford Street
    9 min walk - 0.8 km

Getting around

  • Piccadilly Circus Underground Station
    6 min walk
  • Tottenham Court Road Station
    8 min walk
  • Heathrow Airport (LHR)
    45 min drive

Restaurants

  • Café Leon Dore
    1 min walk
  • Coqfighter
    2 min walk
  • The Blue Posts
    1 min walk
  • Joe & the Juice
    2 min walk
  • The John Snow
    1 min walk

About this property

Broadwick Soho

Luxury hotel remodeled in 2023 and located near Piccadilly Circus
A short walk from Leicester Square and Oxford Street, Broadwick Soho provides a coffee shop/cafe, dry cleaning/laundry services, and 2 bars. The on-site Italian cuisine restaurant, Dear Jackie, offers breakfast, brunch, lunch, dinner, and al fresco dining. Stay connected with free in-room WiFi.
Other perks at this hotel include:
  • Full breakfast (surcharge), self parking (surcharge), and express check-out
  • Coffee/tea in the lobby, free newspapers, and a 24-hour front desk
  • Bicycle tour information, tour/ticket assistance, and smoke-free premises
  • Guest reviews give top marks for the helpful staff
Room features
All 57 rooms offer comforts such as free international calls and premium bedding, in addition to thoughtful touches like laptop-compatible safes and laptop-friendly workspaces.
More amenities include:
  • Highchairs, children's books, and art supplies
  • Hypo-allergenic bedding, Frette Italian sheets, and pillowtop mattresses
  • Heated floors, rainfall showers, and designer toiletries
  • 43-inch Smart TVs with Netflix, streaming services, and premium channels
  • Wardrobes/closets, childcare services, and electric kettles

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SAR 2,436 total
includes taxes & fees
15 Mar - 16 Mar
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Height restrictions apply for onsite parking
  • Secured self parking on site (GBP 65 per day)
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • Bar Jackie
  • Dear Jackie
  • Flute
  • The Nook

Things to do

  • Bicycle tours

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Elevator (36 inch wide door)
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Built in 2023
  • Renovated entire property - November 2023
  • Smoking not allowed
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 90.0 per day
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
  • Secured self parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 percent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Parking height restrictions apply

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

Is Broadwick Soho pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Broadwick Soho?

As of 6 Rabiʻ I 2026, prices found for a 1-night stay for 2 adults at Broadwick Soho on 15 Rabiʻ I 2026 start from SAR 2,068, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Self parking is available for GBP 65 per day.

What time is check-in at Broadwick Soho?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Broadwick Soho?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Broadwick Soho located?

Located in London City Centre, this luxury hotel is within a 10-minute walk of Regent Street, Piccadilly Circus, and Leicester Square. Oxford Street and Trafalgar Square are also within 15 minutes. Piccadilly Circus Underground Station is 6 minutes by foot and Oxford Circus Underground Station is 7 minutes.

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Reviews

Broadwick Soho Reviews

9.8

Exceptional

10

Cleanliness

9.6

Amenities

9.6

Staff & service

10

Property conditions & facilities
Rating 10 - Excellent. 122 out of 130 reviews
Rating 8 - Good. 3 out of 130 reviews
Rating 6 - Okay. 4 out of 130 reviews
Rating 4 - Poor. 1 out of 130 reviews
Rating 2 - Terrible. 0 out of 130 reviews

Reviews

10/10 Excellent

Rebecca

Liked: Cleanliness, property conditions & facilities
Spotless room, very friendly staff
Stayed 2 nights in Jan 2026

10/10 Excellent

Victoria

Liked: Cleanliness, staff & service, property conditions & facilities
Fantastic hotel in primo location.
Stayed 8 nights in Nov 2025

10/10 Excellent

Alexander

Liked: Cleanliness, staff & service, amenities
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Stayed 1 night in Nov 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Stayed 1 night in Aug 2025

10/10 Excellent

Earnell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Stayed 2 nights in Aug 2025

10/10 Excellent

Pamela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really amazing hotel in a great location.
Stayed 1 night in Dec 2024

10/10 Excellent

laura

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful property and wonderful staff. Will stay again.
Stayed 4 nights in Apr 2025

10/10 Excellent

Sloane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Stayed 1 night in Jul 2025

10/10 Excellent

Erik

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Stayed 2 nights in Mar 2025

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities
Great interior decor, lovely staff and liked the location. 👍
Stayed 1 night in Sep 2024

10/10 Excellent

Anton

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was tip-top. Rooftop food was great!
Stayed 1 night in Jun 2025

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Stayed 1 night in Feb 2025

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Stayed 1 night in Jun 2024

10/10 Excellent

Jocelyn

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is just gorgeous. Very much a "more is more" approach to deco, but in a lovely way. The room was very comfortable and house keeping was a standout. The hotel is located in a lively neighbourhood with tons of restaurant/cafe options. It's also close to great shopping areas such as Carnaby Street and Regent Street. If you're into theatre/musical, most theatres are within walking distance. We would stay at Broadwick Soho again without hesitation.
Stayed 3 nights in Aug 2025

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing. Can't wait to return.

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Stayed 3 nights in Jan 2025

10/10 Excellent

Lizah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Stayed 1 night in Oct 2024

10/10 Excellent

Katarina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel has such an eclectic vibe — every detail feels unique and thoughtfully designed. The interior decor is gorgeous, with a perfect mix of modern touches and creative style. Everywhere you look, there’s something cool to notice. The staff were super friendly and attentive, always ready to help and just genuinely nice people, which made the whole experience even better. The amenities are a solid 10/10 — everything felt high-end and well taken care of, which made the stay extra comfortable. Looking forward to another stay in the future!
Stayed 3 nights in Sep 2025

10/10 Excellent

Steve

Just perfect

Great hotel, great location for london. Defines the word perfwct
Stayed 1 night in May 2025

10/10 Excellent

Jeanine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Kevin the concierge was spectacular. I spent my birthday here in 2025 and it was beyond incredible. The staff made my friends and I feel like family. Accomodations were stunning and I left feeling refreshed and renewed.
Stayed 2 nights in Mar 2025

10/10 Excellent

kelly

Liked: Cleanliness
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
Stayed 1 night in Feb 2025

10/10 Excellent

Joan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is lovely and very tastefully decorated. Staff are great and very helpful. A nice place to stay when in London.
Stayed 1 night in Jul 2024

10/10 Excellent

LISA

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
Stayed 6 nights in Dec 2024

10/10 Excellent

Clara Ann

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing experience

Fantastic stay! Amazing service, smiling and super nice staff. Room was cleans two times a day, and room service was on point. We can really recommend everyone to stay here! Thanks for making our stay in London a bit more special.
Stayed 3 nights in Dec 2024

10/10 Excellent

meredith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is one the very best hotels, ever. The amenities are beautiful, the staff is exceptional, and the whole experience makes London feel ever more special than it already is. Words cannot express how much I love this hotel. Already booked my next stay.
Stayed 1 night in Dec 2024

10/10 Excellent

fred

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
Stayed 3 nights in Oct 2024